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Whiskey Tango Foxtrot Ligatures

Posted by Mike
11/23/2005

Compare and contrast:

The proposed typography (see also here) for an emphatic and profane way of saying “HUH?” (also known as the universal interrogative particle)
The logo of my wife’s former employer.

Discuss: Is this a branding fiasco in the making or potential subversive marketing serendpity?

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Information: November 23rd, 2005; 2 Responses

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Reader Comments

Comment Number:: 1
Written by:: jenlight
Posted on:: 11/23/2005 at 4:09 pm

The link from boingboing is broken. Have you noticed? Or is it my computer?

Comment Number:: 2
Written by:: Mike
Posted on:: 11/24/2005 at 7:42 pm

The link works fine for me. Might have been a temporary outage.