When Facebook let users pick nicknames for human-friendly URL’s, Wired Magazine’s John Abell didn’t care what name he got. Why? He’s already a got a domain name that he controls… along with unlimited subdomains that he can point to any other location on the internet.

At the end of the day, you won’t know where to find someone on facebook even with your fancy name until and unless they tell you. In a world where you have sub-domains on an omnipresent brand, people can figure it out…. I will try for the Facebook name of my choice, of course — why not? I’ve done the same for a bunch of sites, half of whom I have forgotten and never use. But, if I don’t get it I don’t really care. No matter what site you might want to link up, you’ll always know how to find me: *.johnabell.com

So if you missed out on the great Facebook landrush, skip it and go buy your name with a .com at the end.