August 28, 2002

Target Misses the Mark

Chain store Target unwittingly stocked a line of clothing containing a secret white supremacist code ("88"). When a customer altered Target to the problem, they quickly... did nothing. Nothing, that is, until their media flacks found about about the PR nightmare. Now, Target is pulling the merchandise, and blaming its slow response on the ignorance of the customer service department.

Had the complaints initially made their way to Target's media relations department, Brookter says, the issue would have been addressed immediately.

Oh, I see... the folks in charge of Customer Service don't have the power to yank neo-Nazi propaganda, but the folks down at the CYA division could have done so "immediately." Who's flying this plane?

Posted by wasylik at August 28, 2002 10:08 PM
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