February 22, 2004

The Very Model of the Modern Political Database

At the intersection of technology and politics:

[I]n-house committee research several decades ago revealed that Mercury owners were far more likely to vote Republican than owners of any other kind of automobile -- data that was so constant across the country, Mahe recalled, that it couldn't possibly have been the product of chance. ''We never had the money or the technology to make anything of it,'' Mahe said. ''But of course, they do now.''

The article also looks at local political legend Richard Viguerie an his role in creating the modern political database.

Posted by wasylik at February 22, 2004 10:37 PM | TrackBack
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