Looks like the death of internet radio was not exaggerated.
Believe it or not, it would cost more to run this Internet radio station (with half the staff) than it ever did to run our terrestrial radio station. The main reason is the costs of music performance royalties and bandwidth for our audio streaming. Unlike traditional AM and FM radio where the cost of operating the transmitter is fixed no matter how many people listen, on the Internet our costs go up for each additional person that tunes in. With our online audience approaching 50,000 unique listeners and growing every month, the already substantial costs continue to rise with no significant revenue stream to pay for them.
WOXY sold its broadcast license to one of the "big boys" and expected to keep operating online. But it just doesn't work that way anymore.
Posted by wasylik at June 2, 2004 08:27 PM | TrackBack