About two out of five Tivo users skip all commercials, according to the new Lyra Research study. But they skip them in an interesting way: many wait ten or twenty minutes after a show has started to begin viewing the recorded version. By skipping commercial pods, they eventually catch up by the end of the program, watching the big ending live with all the broadcast viewers.
Heck, for football games, I wait a full hour to start watching.
Posted by wasylik at June 18, 2004 06:59 PM | TrackBack